FDC chose Macrium largely as it fitted their needs and was lower priced. Macrium is very important to their business. Not only is it part of their data backup, it’s also a server configuration backup. This gives Macrium Reflect an edge over simple backup options and importantly helps minimize downtime and reconfiguration time, should complete failure occur. Macrium Reflect is also very useful as a proactive tool, as if a failure is seen in the future, FDC can simply image the drives and restore to new hardware.